A New King Is Crowned In Product Discovery 👑

Rob Bettis -

Programming Note: There will be no issue of Cache next week, as it will be Easter weekend. We'll be back the following Sunday with everything you need to know.

📰 The News You Missed

TikTok Is The Newly-Crowned New King Of Product Discovery

TikTok is a strong driver of purchase intent. If #TikTokMadeMeBuyIt has taught us anything, it’s that a seemingly random assortment of products, from yoga pants to carpet cleaners to ranch dressing, can quickly go viral and lead to sales. TikTok’s strength in discovery is powered by its algorithm, which surfaces relevant and entertaining content to users on the main, personalized “For You” feed. Those videos often feature products, including items that a user never considered before seeing it in the feed.

People who shop on TikTok browse and buy goods more frequently than shoppers on other social platforms. More than one-fifth of TikTok shoppers worldwide said they bought goods on TikTok “all of the time,” ahead of all other platforms measured, per the January 2022 Bazaarvoice survey. The study didn’t indicate where those purchases were completed, however. | via // emarketer.com

Google Analytics 4 Is Making It Easier To Find Reports

Google Analytics 4 made a small but powerful upgrade that helps you locate the report you are looking for faster. Google added autosuggest to the search box within GA4 to help you find that report in less time. | via // searchengineland.com

We're going to need a lot more of these updates.

It's not just you. From slow load times on Ads to latency issues on Analytics, the Google advertising properties have been unstable all week.

Quick Hits 🥊

  • The new Google Ads Editor v2.0 is officially out, with support for Performance Max campaigns | via // searchenginejournal.com
  • An edit button is coming to Twitter | via // twitter.com
  • No, really, an edit button is coming to Twitter | via // twitter.com
  • Instagram is working on a full immersive feed | via // twitter.com

❤️ Enjoy this newsletter?

Help us grow this community - forward to a friend.

Anything else? Hit reply to send me feedback or just say hello. 👋