Facebook Hits Its Mid-Life Crisis Facebook hits their mid-life crisis. What does the new federal privacy law mean for eCommerce advertisers? And new features from Pinterest & PayPal.
Apple Squeezes eCommerce Apple shakes up eCommerce payments. Facebook gets back to the basics. And could social commerce finally be catching on?
What Channel Is eCommerce Royalty? 👑 Google is about to change your product data. Learn what issues to look for. It's time we readjusted our eCommerce expectations from COVID. And all the eCommerce news from Google Marketing Live.
Activate: Operation Conquest TikTok gets into UGC in a big way. Shopify continues to innovate in the payments space. And Spring is a wonderful time of year...for new customer acquisition.
Tips & Tools Edition What if you could have revenue in-hand before having to pay for the ads that generated it? Shopify gives advertisers new audiences to target. And Meta makes a big, hairy change and tells no one...again.
Is COVID-19's eCommerce Acceleration A Boom or Bust? 🫧 Amazon goes even deeper into eCommerce. Users don't mind being tracked online as much as we thought. Are Facebook Ads going completely black box? And what the data is telling us about the COVID-19 eCommerce boom.
A New King Is Crowned In Product Discovery 👑 Guess who has unseated Facebook as the king of product discovery? GA4 is getting a little better already. And Twitter's most requested feature will soon be a reality...hopefully.
Are You Prepared For Life After Expanded Text Ads? Expanded Text Ads will soon be sunset. Are you ready? A new visual design for Google Search. And we peek into new ad formats coming to Twitter.
Is NIL The New UGC? There is a huge new influencer marketplace and brands are finally starting to notice. Google continues to crack down on reviews. TV advertising is dead. And TV advertising is back again.
Saying Goodbye To The Google Analytics We Know & Love We bid adieu to Universal Analytics and prepare for the transition. Two of the biggest players in CTV advertising double down. And we explain how Apple is *improving* email open rates.
Some Big Players Get Serious About Small Business Twitter & USPS finally get serious about eCommerce. Google giveth and taketh away. And 10 recipes for great TikTok & Reels creative.
The Marketing Channel With A 100% Open Rate The marketing channel your customers abs-solutely love. Tagging URL's is now much more helpful. And your brand's podcast might be more successful than you think.
Is Shopping Performance Tied To Shipping Performance? Google expands Shopping with some new features. And Google Ads Liaison, Ginny Marvin, answers our biggest questions about Performance Max campaigns.
Don't Look A GIF Horse In The Mouth New Google Ads features you shouldn't miss. How digital marketers are capitalizing off of their competitors' Super Bowl ads. And could new legislation uproot the eCommerce marketplace as we know it?
Let's All Commiserate Does Mozilla have a solution to Facebook's attribution problems? YouTube has been on a tear, but what do they have planned for 2022? And the 5 things email marketers should do but never want to.
The Once Mighty Cache Returns The one Google Ads campaign type to rule them all. Do customers actually checkout on social platforms? And inspiration for your email marketing & landing pages.
Newsletter Why Is Amazon Suddenly So Thirsty About Email Marketing? A leaked memo from Facebook gives us insight into post-iOS 14.5 ad performance. Could telecoms be the next big thing in ad tech? And key advertising trends that were reaffirmed by big tech earnings.
Newsletter Americans Reach A Crossroads - Do They Go YOLO or Solo? A deep dive into a potential post-pandemic boom. Is FLoC a flop already? And the Chinese eCommerce site you’ve never heard of - but that teens love.
Newsletter The March To One Million Siloed Ad Networks Continues New Google Ads features - and one of them is helpful. Teenagers represent a whole new challenge for eCommerce. And why every brand suddenly wants to be an ad network.
Newsletter Huge Consumer Brands Are Plotting Against Apple - Can You Guess Who? Google Search is favoring product reviews differently. An early study on the percentage of iOS 14.5 opt-outs we can expect. And we look at what DTC companies need "beyond a good product."
Newsletter 21 Years Later & Google Still Has A Discoverability Problem Can Google Become The Anti-Amazon? Facebook Analytics is sunset. What is next? And are millennials finally catching a financial break?
Newsletter How Google, The Original Gangster, Should Settle All Family Business Three big eCommerce developments in the world of video. The key takeaways from a massive Instagram study. And experts squabble about whether SEO is growing or dying - who do you believe?
Newsletter Is A Media Militia Forming Against Apple? Stimmy hits hard. Google tests a radical expansion of Shopping. And why Apple may be giving Facebook MORE power with its new privacy changes.
Newsletter Is 2021 The Year When Everything Becomes An Ad? Fresh perspective from a bumpy week in social advertising. Google shows their hand on the future of Google Ads. And eCommerce brands aren't the only ones focused on first-party engagement data.
Newsletter Birds of a Feather FLoC Together Google has a privacy-minded alternative to personal data collection, kind of. Is steaming TV the next placement gold rush? Is your social media culturally relevant or cultural appropriation?
