Thanks for subscribing to The Cache - a weekly summary of the most important stories, trends, & commentary in eCommerce marketing, curated by Rob Bettis [https://robbettis.com/?utm_source=robbettis&utm_medium=email&utm_campaign=finding-ecommerce-in-the-strangest-places] . -------------------------------------------------------------------------------- Amazon has somewhat famously struggled to manage the scale of

Thanks for subscribing to The Cache - a weekly summary of the most important stories, trends, & commentary in eCommerce marketing, curated by Rob Bettis [https://robbettis.com/?utm_source=robbettis&utm_medium=email&utm_campaign=the-uncertainty-of-certainty] . -------------------------------------------------------------------------------- I have a problem. It’s a maker problem. When

Data, data, data. For the ten years I have managed paid advertising online, that has been the mantra - the superpower. But lost in the buzz of machine learning and artificial intelligence, we have perhaps overlooked a very important casualty: data. One of the moment’s subtle storylines is the