Thanks for subscribing to The Cache - a weekly summary of the most important stories, trends, & commentary in eCommerce marketing, curated by Rob Bettis [https://robbettis.com/?utm_source=robbettis&utm_medium=email&utm_campaign=the-plans-to-shop-ify-your-brand] . -------------------------------------------------------------------------------- This week we saw one of the major players in

Thanks for subscribing to The Cache - a weekly summary of the most important stories, trends, & commentary in eCommerce marketing, curated by Rob Bettis [https://robbettis.com/?utm_source=robbettis&utm_medium=email&utm_campaign=is-google-shopping-really-going-free] . -------------------------------------------------------------------------------- This week, Google left a trail of interesting news. Most

Thanks for subscribing to The Cache - a weekly summary of the most important stories, trends, & commentary in eCommerce marketing, curated by Rob Bettis [https://robbettis.com/?utm_source=robbettis&utm_medium=email&utm_campaign=once-upon-a-storm] . -------------------------------------------------------------------------------- I’ll begin today’s issue with a very personal

Thanks for subscribing to The Cache - a weekly summary of the most important stories, trends, & commentary in eCommerce marketing, curated by Rob Bettis [https://robbettis.com/?utm_source=robbettis&utm_medium=email&utm_campaign=looking-ahead-to-life-after-covid-19] . -------------------------------------------------------------------------------- Wishing you a blessed & healthy Easter weekend! -------------------------------------------------------------------------------- 🔎 Search

Thanks for subscribing to The Cache - a weekly summary of the most important stories, trends, & commentary in eCommerce marketing, curated by Rob Bettis [https://robbettis.com/?utm_source=robbettis&utm_medium=email&utm_campaign=a-rare-season-of-honesty] . -------------------------------------------------------------------------------- One of the interesting byproducts of this unique season is

Thanks for subscribing to The Cache - a weekly summary of the most important stories, trends, & commentary in eCommerce marketing, curated by Rob Bettis [https://robbettis.com/?utm_source=robbettis&utm_medium=email&utm_campaign=ecommerce-reacts-to-covid-19] . -------------------------------------------------------------------------------- A bit of housekeeping - I have added a new

Thanks for subscribing to The Cache - a weekly summary of the most important stories, trends, & commentary in eCommerce marketing, curated by Rob Bettis [https://robbettis.com/?utm_source=robbettis&utm_medium=email&utm_campaign=certainty-amidst-uncertainty] . -------------------------------------------------------------------------------- We live in an unusual time. Uncertainty and anxiety reign

Thanks for subscribing to The Cache - a weekly summary of the most important stories, trends, & commentary in eCommerce marketing, curated by Rob Bettis [https://robbettis.com/?utm_source=robbettis&utm_medium=email&utm_campaign=the-death-of-expertise] . -------------------------------------------------------------------------------- The death of expertise. I’ve been thinking about this

Thanks for subscribing to The Cache - a weekly summary of the most important stories, trends, & commentary in eCommerce marketing, curated by Rob Bettis [https://robbettis.com/?utm_source=robbettis&utm_medium=email&utm_campaign=its-a-feature-facebook-edition] . -------------------------------------------------------------------------------- If you have seen a recent surge in conversions being

Thanks for subscribing to The Cache - a weekly summary of the most important stories, trends, & commentary in eCommerce marketing, curated by Rob Bettis [https://robbettis.com/?utm_source=robbettis&utm_medium=email&utm_campaign=a-pirates-favorite-letter] . -------------------------------------------------------------------------------- What’s a pirate retailer’s favorite letter? …ARR Of

Thanks for subscribing to The Cache - a weekly summary of the most important stories, trends, & commentary in eCommerce marketing, curated by Rob Bettis [https://robbettis.com/?utm_source=robbettis&utm_medium=email&utm_campaign=finding-ecommerce-in-the-strangest-places] . -------------------------------------------------------------------------------- Amazon has somewhat famously struggled to manage the scale of

Thanks for subscribing to The Cache - a weekly summary of the most important stories, trends, & commentary in eCommerce marketing, curated by Rob Bettis [https://robbettis.com/?utm_source=robbettis&utm_medium=email&utm_campaign=the-uncertainty-of-certainty] . -------------------------------------------------------------------------------- I have a problem. It’s a maker problem. When

Data, data, data. For the ten years I have managed paid advertising online, that has been the mantra - the superpower. But lost in the buzz of machine learning and artificial intelligence, we have perhaps overlooked a very important casualty: data. One of the moment’s subtle storylines is the