Using Triple Whale To Track Contribution Margin (& Maximize Profitability)

If you want maximize your profitability during Q4, ROAS isn't the metric you should be using.

It's contribution margin.

Contribution Margin is the new ROAS.

So let's walk through how you can easily track contribution margin in TripleWhale to make sure that you maximize your profit this holiday shopping season.

First, what is contribution margin? When you make a product and deduct the variable cost of making & delivering that product, the leftover revenue is the contribution margin. Subsequently, you can see why monitoring your contribution margin is so important.

Unfortunately, tracking and optimizing contribution margin in Triple Whale isn't obvious. But it doesn't have to be difficult.

This quick guide will walk you through creating a dashboard in Triple Whale to track your brand's contribution margin (and maximize your net profit).