Enabling Enhanced Conversion Tracking in GA4 in Under 2 Minutes

With the death of 3rd party cookies looming, it is past time for advertisers to enable Enhanced Conversion Tracking in GA4. Luckily, it only takes 2 minutes. Let me show you how.

Due to data privacy pressure, Google has announced that 3rd-party cookies will be retired by the end of 2024. To ensure you are capturing accurate 1st-party data moving forward, advertisers must enable Enhanced Conversion Tracking in GA4. Luckily, it only takes 2 minutes. Let me show you how: