Rob Bettis

Independent Digital Marketer - Helping Boutique eCommerce Brands Build Bigger, Better Businesses Online With PPC Media

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Enabling Enhanced Conversion Tracking in GA4 in Under 2 Minutes

With the death of 3rd party cookies looming, it is past time for advertisers to enable Enhanced Conversion Tracking in GA4. Luckily, it only takes 2 minutes. Let me show you how.

New Sender Requirements for Klaviyo Users

Google and Yahoo recently announced new email sender requirements that went into effect this month (February 2024). These requirements greatly impact deliverability to any brand sending to gmail.com and yahoo.com users - which is likely a significant portion of your email list. These requirements will be enforced starting

3 Tech Predictions That Will Inadvertently Impact Paid Media in 2024

A Chalk Outline For X Twitter died in 2023. But in 2024, X is going to die. Advertising on X is already at a low-point. Analysts say monthly ad revenue has declined at least 55% year-over-year each month since Musk bought the company in October 2022. Combine X's

Faire Announces Second Round of Layoffs

Wholesale marketplace Faire has laid off 20% of its staff, or about 250 people - the second such layoff in the past 13 months.

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Instagram Safe Zone Templates

Updated: 04/08/2024 The portions of your Instagram Stories and Reels that are safe from text overlays continue to shrink on Meta’s ever-evolving platform. To be sure the content you lovingly craft isn’t trampled on by icons and call-to-action buttons, I have created two guides - one

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New FTC Rules Are Changing The eCommerce Marketing Playbook

The FTC has released new guidance (“Guides”) on how social media endorsements should be handled to prevent (or minimize) the prominence of misleading claims online. First, a little context directly from the FTC: The Guides, at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not

New eCommerce Dimensions & Metrics Come To GA4

What's new - Analytics Help Introducing new ecommerce dimensions and metrics Google Analytics now provides an item-scoped and event-scoped version of each ecommerce metric, enabling you to analyze information about your products or services and separately analyze important ecommerce interactions. For example, you can now easily analyze Items

Walmart Is Quietly Surging Into The Drone Delivery Game

Walmart Completes 6,000 Drone Deliveries | Business Wire Walmart’s drone delivery program is soaring into the new year, having successfully completed its intended expansion plans for 2022. The company now operates, with its vendors, 36 drone delivery hubs across seven states, including Arizona, Arkansas, Florida, North Carolina, Texas, Utah

How to Build a Profitable DTC Brand: A Case Study

How to Build a Profitable DTC Brand | Case Study | BoF The DTC pioneers in this case study — which include intimates brand Meundies and beauty brand Trinny London along with Marine Layer — prioritized profitability from the start. In taking a closer look at each of their paths to growth and the

8 Trends to Watch in 2023 - Harvard Business School

No. 7 Operational Strategy - Harvard Business School Operational strategy will be a c-suite imperative Going back to blocking and tackling this year is on the minds of many chief operating officers and other C-suite leaders as they navigate possible recessionary times. Operational strategy should be front and center of

Double Your Creative, Double Your Funds

Show multiple copies of your product | Ariyh A product seems more effective when it is shown along multiple copies of itself than when it is shown alone. This happens both when choosing to buy the product and when using it (e.g. people feel that the energy drink gives them

Apple Finds Its Next Big Business: Showing Ads on Your iPhone

Apple Set to Expand Advertising, Bringing Ads to Maps, TV and Books Apps Apple insider, Mark Gurman, on Apple's plans for advertising: Inside the ads group, Teresi has talked up expanding the business significantly. It’s generating about $4 billion in revenue annually, and he wants to increase

Apple Maps is getting a big update for Businesses

Apple Maps is getting a big update. Here's what it looks like The move will encourage Apple Maps users to seek more than just directions by offering new information and photos about business locations. It’s the latest example of competition between Apple Maps and Google Maps, the

A 'Returns Tsunami' Is About To Deal A Crippling Blow To Retailers

Record Holiday Returns Hitting Retailers Amid Inventory Excess A December report from Insider Intelligence predicted that US shoppers would send back more than $279 billion worth of merchandise by the end of 2022, equivalent to 26.5% of consumer purchasing for the year. For this holiday season specifically, Rob Garf,

Instagram Scaling Back Shopping Features Amid Commerce Retreat

First, the official announcement from Adam Mosseri: 📣 Navigation Update 📣 The navigation is changing in February to make it easier for people to create, be entertained and connect with friends over the things they love.https://t.co/9tR4kIH9d0 pic.twitter.com/DwinENhku7 — Adam Mosseri (@mosseri) January 10, 2023 Second, additional

Meta Rolls Out New Age-Appropriate Ad Experiences for Teens

Continuing to Create Age-Appropriate Ad Experiences for Teens We’re announcing further updates to our ad system beginning in February, including removing gender as an option for advertisers to reach teens. Additionally, their engagement on our apps — like following certain Instagram posts or Facebook pages — won’t inform the types

3 New Amazon Announcements That Will Impact Your Online Store

Amazon's Buy with Prime increases shopper conversion by 25% on average We’re excited to announce that by January 31, Buy with Prime will be available to all eligible U.S.-based merchants. We’re also launching a new capability for Buy with Prime merchants: the ability to

Meta Fined $414 Million After Ad Practices Ruled Illegal Under

Meta Fined $414 Million After Ad Practices Ruled Illegal Under EU Law The ruling is one of the most consequential judgments since the 27-nation bloc, home to roughly 450 million people, enacted a landmark data-privacy law aimed at restricting the ability of Facebook and other companies from collecting information about

Data: The Secret Weapon for E-commerce Merchants

Data: The Secret Weapon for E-commerce Merchants To become truly customer-centric, companies must prioritize end-to-end. Change is constant. Your business needs to organize, streamline and optimize internal and customer-facing processes. The goal is to make the entire journey seamless and pleasant, from discovery to repurchase. When customers have a great

Shopify CEO Tells Employees To Just Say No to Meetings

Shopify CEO Tobi Lutke Tells Employees To Just Say No to Meetings As employees return from holiday break, the Canadian e-commerce firm said it’s conducting a “calendar purge,” removing all recurring meetings with more than two people “in perpetuity,” while reupping a rule that no meetings at all can

New Twitter Data Breach Leaks +400 Million Users

Twitter Data Breach +400 million users I'm selling data of +400 million unique twitter users that was scraped via a vulnerability, this data is completely private And it includes emails and phone numbers of celebrities, politicians, companies, normal users, and a lot of OG and special usernames. Flagging

Shopify Audiences 🤝 Google

Shopify Audiences is expanding to include both Google and Youtube. Apple's iOS14.5 privacy changes have left online retailers scrambling for new ways of connecting with interested buyers. The network of players sharing first-party data around Apple's barriers continues to grow.

TikTok's Towering Presence Over Meta

Meta scrambles to defend itself against TikTok, Amazon makes big changes under government pressure, and Performance Max gets some much-needed features.

Facebook Hits Its Mid-Life Crisis

Facebook hits their mid-life crisis. What does the new federal privacy law mean for eCommerce advertisers? And new features from Pinterest & PayPal.

Apple Squeezes eCommerce

Apple shakes up eCommerce payments. Facebook gets back to the basics. And could social commerce finally be catching on?