New Sender Requirements for Klaviyo Users

Google and Yahoo recently announced new email sender requirements that went into effect this month (February 2024). These requirements greatly impact deliverability to any brand sending to gmail.com and yahoo.com users - which is likely a significant portion of your email list.

These requirements will be enforced starting on April 1, 2024. So, if you haven't already confirmed you're compliant, this is your chance. 🚨

I have put together a 5 minute video walking you through becoming compliant. The steps are straightforward and any eCommerce operator likely has the technical knowhow to do it themselves. So before April Fools' Day plays the ultimate prank on your email marketing, make sure your company is ready.