Are You Prepared For Life After Expanded Text Ads?
Expanded Text Ads will soon be sunset. Are you ready? A new visual design for Google Search. And we peek into new ad formats coming to Twitter.
📰 The News You Missed
Support For Google Expanded Text Ads Ends On June 30
What Does This Mean For Advertisers? After the June 30th deadline, you will not be able to create or edit any expanded text ads.
If you already have expanded text ads created, they will still be able to serve alongside responsive search ads. You also can pause or enable them at any time in the future. | via // www.searchenginejournal.com
More from SEJ, with details in their post:
How Do You Prepare?
#1: Repurpose high-performing content
#2: Check your Recommendations page
#3: Utilize the Pin feature
#4: Use Ad Variations
#5: Review Assets By Performance
#6: Evaluate Incremental Lift
Google Search Results Rolls Out Much More Visual Design
On Friday afternoon, Google confirmed with me that the search company has rolled out more visual results for some queries in the mobile search results. I've been experimenting with a number of queries and for some of those queries, saying the results are "more visual" is an understatement.
Take a look at this GIF I made of a search for [watches] on mobile. The grid image layout, goes on and on and on and then leads to even more visual layouts for the search result snippets: | via // seroundtable.com
Quick Hits 🥊
- Google Search Console To Kill URL Parameter Tool On April 26th | via // seroundtable.com
If you use IG Shops, set up Shopping custom audiences to retarget people that have viewed your shop and those that have added to cart. We've seen some brands get more ATCs there than on their site so retarget both Shops & site cart abandoners to increase sales volume & revenue.
— Akvile DeFazio (@AkvileDeFazio) March 31, 2022
Retailers: Make sure your customers shop and don't drop because of poor search results.
— Google Cloud (@googlecloud) March 30, 2022
With our latest discovery solution, Retail Search (📣 now GA), retailers worldwide can supercharge their websites and mobile apps with Google-quality search ↓ https://t.co/T6n9TglcVr
✨THREAD✨
— Matt Navarra (@MattNavarra) March 31, 2022
Twitter is Testing THREE New Ad Formats
1. Interactive Text Ads
2. Product Explorer Ads
3. Collection Ads
Take a sneak peek at the new ads... 👇 pic.twitter.com/4wHAIqRSQT
Just For Fun 🤪
- Google Workplace has launched a Calendly competitor | via // workspaceupdates.googleblog.com
So... NPR built a bot that could make sure their podcasts stayed in the Apple Podcasts charts.
— Alban Brooke (@AlbanBrooke) March 31, 2022
Quick thread on one of the smartest marketing ideas I learned at Podcast Movement last week ⤵️ pic.twitter.com/e06U4ux6cp
I just discovered you can hit / in any macOS save dialog to open a Spotlight-esque quick folder search and even use things like ~ to jump to your home folder. No clue when that was added, but a handy shortcut instead of manually navigating a deep folder hierarchy pic.twitter.com/Qel3z6QeZa
— Zach Waugh (@zachwaugh) March 31, 2022
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