Rob Bettis

Fractional Paid Media Manager - Helping Shopify Brands Grow Their Businesses With Paid Media

3 Easy Ways To Optimize Your Shopify URLs For Paid Media

One of the easiest ways for Shopify stores to increase conversions from your ads is often the most overlooked. Today we're unpacking 3 easy ways to optimize your URLs. 📈

The Dirty Little Secrets About Case Studies, Part 2

Last week, we delved into the hidden truths about case studies in the realm of paid media. This week, as a critic of case studies, I explore the most effective alternative. We examine why case studies have become the gold standard in our industry and what clients truly desire instead.

The Dirty Little Secrets of Case Studies

Case Studies are a currency in the world of digital marketing. They are on every website and a part of every follow-up email. But can brands trust case studies when vetting their service providers? Today, we're unpacking the dirty little secrets of the case study game.

Everything You Need To Know About Meta Reps

What's the deal with Facebook reps? Are they skilled account managers? Is their advice solid? Can they help you get more performance out of your account? In the next 2 minutes, I will break down the 9 things every brand should know to save time and money when

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3 Truths About Ad Creative That Are Hard To Hear

Ad creative can feel like such a treadmill. Nonstop activity and, at times, it feels like you aren't getting anywhere. Why is that? If you feel like your company is stuck in the hamster wheel, here are 3 realities about ad creative that buck the norm...and are

What Is a Good ROAS?

It's the most common question I get from eCommerce brands. So let's dig into the details on what kind of ROAS you should expect from your paid media manager (and what kind of ROAS you need for your business).

Merchant Center Add New eCommerce Features

Google has added a great new feature to Merchant Center. Here is everything you need to know.

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Using Triple Whale To Track Contribution Margin (& Maximize Profitability)

If you want maximize your store's profitability, ROAS isn't the metric you should be using. It's contribution margin. This easy guide will walk you through how you can easily track contribution margin in TripleWhale to find your brands perfect mix of spend and revenue, maximizing your profit.

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9 Easy Power Moves To Maximize Your Q4 Revenue

As we prepare for the most important sales season of the year, here are 9 easy & uncommon improvements you can make to maximize your revenue this Q4.

Enabling Enhanced Conversion Tracking in GA4 in Under 2 Minutes

With the death of 3rd party cookies looming, it is past time for advertisers to enable Enhanced Conversion Tracking in GA4. Luckily, it only takes 2 minutes. Let me show you how.

New Sender Requirements for Klaviyo Users

Google and Yahoo recently announced new email sender requirements that went into effect this month (February 2024). These requirements greatly impact deliverability to any brand sending to gmail.com and yahoo.com users - which is likely a significant portion of your email list. These requirements will be enforced starting

3 Tech Predictions That Will Inadvertently Impact Paid Media in 2024

A Chalk Outline For X Twitter died in 2023. But in 2024, X is going to die. Advertising on X is already at a low-point. Analysts say monthly ad revenue has declined at least 55% year-over-year each month since Musk bought the company in October 2022. Combine X's

Faire Announces Second Round of Layoffs

Wholesale marketplace Faire has laid off 20% of its staff, or about 250 people - the second such layoff in the past 13 months.

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Instagram Safe Zone Templates

Updated: 04/08/2024 The portions of your Instagram Stories and Reels that are safe from text overlays continue to shrink on Meta’s ever-evolving platform. To be sure the content you lovingly craft isn’t trampled on by icons and call-to-action buttons, I have created two guides - one

New FTC Rules Are Changing The eCommerce Marketing Playbook

The FTC has released new guidance (“Guides”) on how social media endorsements should be handled to prevent (or minimize) the prominence of misleading claims online. First, a little context directly from the FTC: The Guides, at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not

New eCommerce Dimensions & Metrics Come To GA4

What's new - Analytics Help Introducing new ecommerce dimensions and metrics Google Analytics now provides an item-scoped and event-scoped version of each ecommerce metric, enabling you to analyze information about your products or services and separately analyze important ecommerce interactions. For example, you can now easily analyze Items

Walmart Is Quietly Surging Into The Drone Delivery Game

Walmart Completes 6,000 Drone Deliveries | Business Wire Walmart’s drone delivery program is soaring into the new year, having successfully completed its intended expansion plans for 2022. The company now operates, with its vendors, 36 drone delivery hubs across seven states, including Arizona, Arkansas, Florida, North Carolina, Texas, Utah

How to Build a Profitable DTC Brand: A Case Study

How to Build a Profitable DTC Brand | Case Study | BoF The DTC pioneers in this case study — which include intimates brand Meundies and beauty brand Trinny London along with Marine Layer — prioritized profitability from the start. In taking a closer look at each of their paths to growth and the

8 Trends to Watch in 2023 - Harvard Business School

No. 7 Operational Strategy - Harvard Business School Operational strategy will be a c-suite imperative Going back to blocking and tackling this year is on the minds of many chief operating officers and other C-suite leaders as they navigate possible recessionary times. Operational strategy should be front and center of

Double Your Creative, Double Your Funds

Show multiple copies of your product | Ariyh A product seems more effective when it is shown along multiple copies of itself than when it is shown alone. This happens both when choosing to buy the product and when using it (e.g. people feel that the energy drink gives them

Apple Finds Its Next Big Business: Showing Ads on Your iPhone

Apple Set to Expand Advertising, Bringing Ads to Maps, TV and Books Apps Apple insider, Mark Gurman, on Apple's plans for advertising: Inside the ads group, Teresi has talked up expanding the business significantly. It’s generating about $4 billion in revenue annually, and he wants to increase

Apple Maps is getting a big update for Businesses

Apple Maps is getting a big update. Here's what it looks like The move will encourage Apple Maps users to seek more than just directions by offering new information and photos about business locations. It’s the latest example of competition between Apple Maps and Google Maps, the

A 'Returns Tsunami' Is About To Deal A Crippling Blow To Retailers

Record Holiday Returns Hitting Retailers Amid Inventory Excess A December report from Insider Intelligence predicted that US shoppers would send back more than $279 billion worth of merchandise by the end of 2022, equivalent to 26.5% of consumer purchasing for the year. For this holiday season specifically, Rob Garf,

Instagram Scaling Back Shopping Features Amid Commerce Retreat

First, the official announcement from Adam Mosseri: 📣 Navigation Update 📣 The navigation is changing in February to make it easier for people to create, be entertained and connect with friends over the things they love.https://t.co/9tR4kIH9d0 pic.twitter.com/DwinENhku7 — Adam Mosseri (@mosseri) January 10, 2023 Second, additional

Meta Rolls Out New Age-Appropriate Ad Experiences for Teens

Continuing to Create Age-Appropriate Ad Experiences for Teens We’re announcing further updates to our ad system beginning in February, including removing gender as an option for advertisers to reach teens. Additionally, their engagement on our apps — like following certain Instagram posts or Facebook pages — won’t inform the types